A stronger sales base for Pet's Favorite
Ad purchases rose 46.93% across two equal 84-day periods.
Practical odor control for homes with pets
Pet's Favorite makes odor-eliminating candles and sprays for pet owners. It's a practical, value-focused product, not a luxury one.
The pitch is simple:
Pets create odors, and the brand helps get rid of them.
Two related brands, overlapping products
Pet's Favorite sat next to a related home fragrance brand in the same portfolio. The product ranges overlapped enough to raise a fair question: were the two brands competing for the same shoppers?
When you manage related brands, each one needs a clear role. Our goal was to build Pet's Favorite's own sales base.
Advertising built for this brand alone
We ran advertising to grow Pet's Favorite as a business in its own right, rather than as a branch of the wider portfolio.
Matched comparison windows
To judge the results, we compared two equal 84-day periods, so the time windows matched.
TACOS alongside sales
We tracked total advertising cost of sales (TACOS) alongside sales. TACOS is the share of your total sales that goes to ads. At 10%, you spend $10 on ads for every $100 you sell.
More purchases, clicks, and sales
Ad purchases are the orders that came from ads. They are separate from total account orders.
Pet's Favorite sold more, and ads took a bigger share of total sales to get there. Bringing that share back down is the next goal.
What this doesn't show: These results don't tell us how much of the new demand was truly new to the wider portfolio, or whether the overlap between the two brands is fully resolved.
If you run related brands on Amazon, give each one a clear growth focus, and measure each one on its own numbers.
Purchase growth and TACOS across equal 84-day periods
TACOS: 7.43% before 10.63% after
Advertising cost as a share of total sales increased by 3.20 percentage points.
Purchases, ad sales, and clicks increased. TACOS rose from 7.43% to 10.63%, so a larger share of total sales went toward advertising.
Comparison note- Periods
- Mar 12, 2026 to Jun 3, 2026 and Jun 26, 2026 to Sep 17, 2026, each 84 days inclusive. Jun 4, 2026 to Jun 25, 2026 is excluded, a 22-day gap.
- Purchases
- Purchases are the separate metric reported in the advertising analysis, not total account orders.
- Ad sales
- Ad sales are advertising-attributed revenue.
- Limits
- This is an observational before-and-after comparison, not a controlled test of incremental sales.
Give each brand in your portfolio a clear growth focus.
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