ROM Fragrance went from 9 to 55 weekly orders in 12 weeks
6.1x order growth for a small candle brand on Amazon.
A good product with little sales activity
ROM Fragrance sells candles inspired by destinations. On Amazon, the brand had a product people could love but almost no sales momentum.
In the baseline week, the account had just nine orders, and the storefront and product content needed work too.
Fix ads, pricing, and content together
A small account can't wait on one lever. We worked on three at once.
Amazon PPC
We restructured and optimized advertising to put spend behind the searches that produced orders.
Promotional pricing
We used promotions to lift conversion rates.
Storefront and product content
We improved the brand's Amazon storefront and listings so shoppers who clicked had a reason to buy.
55 orders in week 12
- 9 to 55 weekly orders (46 more orders, 6.1x the baseline)
- $1,659.12 in total sales in the most recent week
- $1,169.38 of that came from advertising
Ads drove about 70% of total sales that week, so the account now has a real base of demand to build on.
Ads, pricing, and content changes ran together, so we can't credit the growth to any single change. That's how most Amazon accounts grow.
Product images and A+ Content are still in progress. The next goals are to improve ad efficiency and keep the weekly volume climbing.
Weekly advertising orders, baseline to week 12
+46 orders| Week | 0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Orders | 9 | 3 | 2 | 7 | 10 | 10 | 17 | 14 | 17 | 19 | 18 | 31 | 55 |
The full weekly series shows early declines before the later increase. Weekly TACoS moved from 80.02% at baseline to 80.88% at the endpoint.
Comparison note- Weekly comparison
- Uses Jun 22, 2026 to Jun 28, 2026 and Sep 14, 2026 to Sep 20, 2026. The week start dates are 12 weeks apart; the displayed series contains 13 weekly observations.
- Orders
- Orders are the Orders column in the PPC tracker, interpreted as advertising orders from its placement and conversion-rate formula, not total business orders.
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